During the official Beef Australia Event in Rockhampton in May, QRRRWN is privately hosting 5 days of events that celebrate the contributions of women to agriculture and the beef Industry. Program below. Stay updated by visiting this page – as we add to our program.

This is a private event


We are also providing a venue for families to relax in the James Lawrence Pavillion – so come along and put your feet up with the family!


Thank you to our supporters who have go on-board early!


Sponsorship Opportunities available! See the sponsorship proposals at the link below.

Come along and hear from!

Female business leaders, founders and future makers in the Beef Industry… including!

  • Julie Mayne – Beef Producer, Creative & Advocate for Rural Women
  • Dr Beth Woods, Independent Chair, Cattle Council of Australia – Policy Council
  • Georgie Somerset AM – QRRRWN Past President, AgForce General President
  • Melita Smith – Founder, Ceres Tag
  • Four Daughters Beef
  • Dr Pamela Greet, QRRRWN Member, Founder of FutureAg
  • Juliette Wright OAM – QRRRWN Vice President & CEO of Givit
  • Jo Palmer, Founder & Managing Director of Pointer Remote, 2019 AgriFutures Rural Women’s Award National Winner
  • Robin McConchie – Inducted into the Queensland Rural Press Club’s Hall of Fame in 2011
  • Fiona Lake – Rural Drone Academy
And many more…


Upon registration for our face to face events or obtaining / purchasing a ticket you agree to the following Terms and Conditions:


Please register HERE (click the link) to let us know when you can assist in the venue supporting visitors to relax and enjoy the program.

All volunteers will need to meet the cost of their own entry ticket to the office Beef Australia 2021 Event to access the QRRRWN James Lawrence Pavilion. At this time we do not have funding to cover that cost.


Presenter? Speakers? Workshops? POP-UP Shop?

Email eso@qrrrwn.org.au or contact Tracey Martin, QRRRWN President at president@qrrrwn.org.au or M: 0400 744 517.

OUR HOSTS – QRRRWN Ag Interest Group

QRRRWN is bringing you LADIES IN BEEF in Rockhampton in May, which is being hosted by the QRRRWN Agriculture Interest Group.

The QRRRWN Ag Interest Group commenced in 2020 and has met over 10 times with its key goal of connecting women in Agriculture to support one another, to learn and address the challenges of isolation that affect many facets of life and business in rural Queensland.

The group is led by Julie Mayne. Julie is a QRRRWN Board Member and Beef Producer from Dulacca, Queensland. All queries about the interest group or any other matter to eso@qrrrwn.org.au.

Thank you to the QRRRWN member working group – led by Julie Mayne.
  • Dr Pam Greet – QRRRWN Member and Principal, FutureAg Queensland
  • Robin McConchie – QRRRWN Member & former ABC reporter see profile HERE.
  • Megan Ford – QRRRWN Member and Owner Feed Central
  • Melita Smith – QRRRWN Member and Founder Ceres Tag
  • Lisa Lonsdale – QRRRWN Member and owner Lonsdale Agribusiness
  • Gail Russell – QRRRWN Board Member, Events & Grants Portfolio Lead
  • Tracey Martin – QRRRWN President
  • Fiona Lake, QRRRWN Member and Rural Drone Academy



Monday 3 May 2021

09:00 AM        Venue Opens          RELAX, REFRESH & BE INSPIRED

09:15 AM         Venue opened by Julie Mayne, QRRRWN Board Member & Beef Producer at Dulacca

We are delighted that Julie Mayne will open the QRRRWN Venue. Julie is a QRRRWN Board member, advocate for rural and regional women and is beef producer at Dulacca. Julie has been featured in Graziher Magazine, Channel 9 My Way – Season 1 and is the owner of Mayne Pastoral. Julie is an inspiration to all who meet her, a mother, an artist and sculptor.

Julie Mayne will outline our vision for the week ahead. The full program is set out below.

09:30 AM   to 11:00 AM     Inspiring Stories from Women in Beef. Hosted by Robin McConchie (interviews, discussions & Q & A on stage).

  • Jenny Underwood – QRRRWN Member & Beef Producer 

  • Julie Mayne – Beef Producer, Dulacca

  • Megan Ford – Feed Central, Toowoomba

  • Four Daughters Beef 

  • More inspiring speakers to come…

Segment by QRRRWN Ag Interest Group

Your Host – Robin McConchie

Robin McConchie will interview and lead the Q & A for the following QRRRWN Ag Group Members who will share their journey in rural Queensland and involvement in the Beef Industry.

Robin McConchie is recognised as one of radio’s living treasures, she was inducted in to the Queensland Rural Press Club’s Hall of Fame in 2011.

Robin joined ABC’s rural department in 1982. As a reporter and ABC’s Chief Rural Political Correspondent in Canberra and the Executive Producer of Queensland ABC radio’s Country Hour, she has reported on the issues and events that have shaped rural Australia.

Robin McConchie - Postcards from the Bush

11:00 AM   to 12:00 MD     Speaker – Food Supply & Nutrition, the challenges in RRR with Q & A Session

  • Speaker, to be confirmed

  • Host, to be confirmed

Segment supported by Health & Wellbeing Queensland.

12:00 MD           Welcome from QRRRWN President

Tracey Martin – QRRRWN President

The QRRRWN President, Tracey Martin will welcome you and share with you a bit about QRRRWN including their strategic goals and vision Toward 2030.

About Tracey

Tracey is a 2020 Nuffield Scholar, a member of the DAF Beef Leaders Pilot Program 2020/21 and a member of the Cattle Council of Australia Policy Committee. Tracey lives with her young family on a cattle station 2 1/2 hours South East of Townsville.

In 2021 Tracey founded Provenance Lawyers & Advisors that specialises in risk and insurance legal and advisory services – that operates remotely.

Tracey is an experienced solicitor, risk & governance professional, regulatory affairs advisor, international negotiator, litigator and Chair of international financial policy committees. Her regulatory and financial services experience covers the corporate, government and professional services sectors and she has a strong record of working collaboratively across these.

Tracey has Masters qualifications in Law from the University of Melbourne and a Masters from the London School of Economics in Diplomacy & International Strategy. She is a graduate of the Australian Institute of Company Directors.

12.30 PM           LUNCH SEGMENT

Event to be advised.


Speaker, Susan Bryant

– Women Joining Agricultural Families

There are many different experiences of women in agriculture and the beef industry. This talk focuses on some hints and tips for women joining agricultural families – who bring a wealth of experience, intellect and contributions to the family, the business and the industry.

About Susan Bryant

I specialise in working with established rural producers who are passionate about their land and their families. I help develop financial strategies so they can retire with confidence, protect the family legacy and focus on family unity. Susan has some helpful hints and tips for women in agricultural businesses including women who have joined agricultural families.

Speaker, Lisa Lonsdale, Agribusiness, Faming Consultants

As an independent specialist with a grazing background, I understand the complex issues that producers are faced with.

I grew up on a beef cattle enterprise at the head of the Hunter Valley in New South Wales. From a young age I had cattle and learnt quickly what living on the land was all about.

A career in Agribusiness Banking quickly highlighted to me that a primary producer’s business was partly controlled by how good a relationship they had with their bank, and the professionals they used. If that changed, it could have a detrimental effect on the operation and things generally unravelled very quickly.

Today, I work with producers on a variety of requirements from Rural Property Investments, Finance Proposals, Property Planning and Strategic Development, and Financial reporting.

I advise a broad array of rural clients, from breeding operations and cattle enterprises to mixed farming operations anywhere from and between South West Queensland to Central Queensland and North Queensland.

More speakers to come.


Tuesday 4 May 2021

09:00 AM        Venue Opens          RELAX, REFRESH & BE INSPIRED

09:15 PM    – 11:15 AM    BEYOND THE BEEF.

Hosted by Robin McConchie

Come along and hear from beef industry leaders and the many other facets to the beef industry where they demonstrate grit and determination to steer us through today and shape the future for our families, communities and rural Queensland.

  • Gillian Fennell, Passionate Rural Advocate & Beef Producer

  • Juliette Wright OAM – CEO Givit & QRRRWN Vice President

  • Rabo Bank – Rural Banking & Financial Services

  • More speakers to come.

Supported by QRRRWN Business Group 

Panellists – Gillian Fennell, Passionate Rural Advocate & Beef Producer

Cattle Council of Australia Board Member

I have over 15 years experience in the pastoral industry (rangeland beef cattle production) and am eager to see sustainable, environmentally sound methods of beef cattle grazing continue across the rangelands of Australia.

I am proud to advocate for and represent grass fed beef cattle producers and their families across Australia.

I also specialise in governance of non-profit organisations and community groups.


Panelist – Elyse Riethmuller, Chief Operating Officer, Fitzroy Basin Association

Elyse is a highly competent and confident leader with over 20 years of technical experience in the natural resource and agricultural industries. Her career spans three states (QLD, NSW and VIC) and an array of land, water and vegetation management roles. For the past 10 years, Elyse has worked alongside graziers and farmers in central Queensland. Elyse’s passion is for the facilitation of sustainable practices that are profitable, productive and have positive water quality outcomes for the Great Barrier Reef. As a grazier herself, Elyse possesses extensive knowledge and understanding of the pressures facing the beef industry and graziers. A champion for the industry, Elyse has been instrumental in the development and extension of programs such as Grazing BMP, which provide a pathway for producers to improve their profitability, while demonstrating their environmental performance. A source of great pride for Elyse has been the opportunity to lead and influence other natural resource management professionals throughout their careers.

Panelist – Juliette Wright OAM

An inspired and passionate social justice campaigner, Juliette Wright is on a mission to alleviate the effects of poverty across Australia. Establishing an online platform in 2009 to connect those who have with those who need and championing it to become one of Australia’s leading charities, Juliette is changing how society helps its most vulnerable and marginalised people, in and out of natural disasters and emergencies. Juliette is also a grazier.

Founder and CEO of GIVIT, Juliette created the portal to ensure quality goods get to where they are needed most by safely connecting and inspiring an online network of givers. Juliette’s vision, hard work and determination have resulted in more than 2.5million items donated through GIVIT’s website to directly assist Australians in need. Juliette’s passion is supporting each community by ensuring local donors give to local residents in need. The GIVIT model ensures the right people get the right things, in the right way – always buying locally. 

As a prominent social justice campaigner, Juliette has been awarded 2015 Australia’s Local Hero by the National Australia Day Council, National Resilient Australia Award by Australia’s Attorney-General, The Australian National Innovation Challenge Award, Ernst & Young Queensland Entrepreneur of the Year, Toastmasters Communicator of the Year, Moreton Bay Citizen of the Year 2016 and inducted into the Australian Businesswomen’s Network Hall of Fame. 

12.00 MD – 1:00 PM           Key note speaker to be confirmed.

01.00 PM – 3:00 PM           Lunch for Department of Agriculture and Fisheries, Advancing Beef Leaders Program Members

(Venue remains open to the public)

About The Advancing Beef Leaders Program

Advancing Beef Leaders, is a beef industry leadership and professional development program. The program is designed to improve the knowledge, skills and confidence of producers and agribusiness participants interested in pursuing community and industry committee positions and leadership roles. All queries to alison.larard@daf.qld.gov.au.

The Department of Agriculture & Fisheries are a sponsor of the QRRRWN Women in Beef Program and Venue.


Speaker details & workshops to be confirmed.


Wednesday 5 May 2021

09:00 AM        Venue Opens          RELAX, REFRESH & BE INSPIRED

09:10 AM  – 09:30 AM       Address by Georgie Somerset AM

Georgie Somerset AM

A beef producer and rural leader with experience in agribusiness, rural tourism and regional development, Georgie Somerset’s work involves identifying and advocating opportunities, resolving issues and creating linkages and networks across rural sectors.

Actively involved in beef production in Qld’s South Burnett and mother of three children, Georgie is President of AgForce Qld, on the board of the Australian Broadcasting Commission and Children’s Health Queensland, and Chair of the Red Earth Community Foundation South Burnett, and involved with various industry and community groups.

Georgie has served on a range of state and national committees and as president of the Qld Rural, Regional and Remote Women’s Network. Her life combines cattle yards and board rooms, boarding school parenting and committee chairing, and long drives for short meetings.

Georgie believes in lifelong learning and education, and is passionate about agriculture and its opportunities. She also knows that accessing information and influencing decision makers is still possible in a remote location if you can stay connected – and access sufficient data.

09:30 AM      Women in Beef – Start Ups, Technology & Innovation

Your Host: Robin McConchie

  • Melita Smith – Ceres Tag, Founder

  • Emma Black – Black Box, Founder

  • Pam Greet – FutureAg – Founder

Supported by QRRRWN Advocacy Working Group

About Melita Smith

Melita Smith is the Co-Founder of Ceres Tag. She is also a QRRRWN member and supports the Ag Interest Group.

Ceres Tag is a next generation livestock information platform providing GPS location, provenance traceability and animal welfare information to improve data driven decisions for all stakeholders in the supply chain from paddock to processor. Ceres Tag decreases risk and increases transparency, fundamentally improving the detection of bio-security threats, financing of operations and insurance evaluation. Ceres Tag automates the collection of data on animals giving seamless evaluation of livestock assets. Ceres Tag provides confidence in the origins and history of the food we eat, the fibres we wear and products we use.

About Emma Black, Chief Operations Office (COO) and Co-founder Black Box

Emma has always been passionate about the beef and livestock industry since growing up on a property in Western Queensland. Educated at the University of New England, Armidale NSW, Emma went on to work in livestock nutrition consulting followed by meat processing to gain a knowledge right along the beef supply chain. To apply this knowledge, Emma then worked in extension services taking a whole-of-business approach, working directly with beef producers and industry to assist in livestock nutrition, pasture/livestock management, meat quality, business/data analysis and general property management.

Emma has since co-founded Black Box Co, an innovative software that ingests raw production data from right along the beef supply chain, instantly turning it into key insights to inform production decisions, prediction and forecasting. Black Box Co has secured production data on over 800,000 animals and is currently being trialled with key commercial partners across the beef supply chain.

Black Box Co is an innovative SaaS (Software as a Service) product for the livestock industry. It ingests data captured within production systems, cleans, refines and disseminates this data through multiple proprietary algorithms to create data driven informed insights for the livestock industry. By capturing the data from the whole supply chain Black Box Co is able to improve production and profitability for the whole industry and accurately form prediction and forecasting models for performance and profitability.

About Dr Pamela Greet, Founder FutureAg

FutureAgQld is interested in the BIG questions that face both food producers and environmentalists. We bring those who look after the land, those who make a difference, together, so they can collaborate for a better future, a dependable tomorrow, for regional Qld.
What are the key challenges to Qld Ag as we enter a new decade… feeding more people and keeping our rural and regional enterprises and communities afloat through drought, economic plateaux and consumers who want more for less?

How do those who are on the land ensure its productivity for ‘all creatures great and small’ while grappling with feeding themselves and paying school fees and running a business, succession planning, climate change, economic uncertainty, disinterested lenders and disengaged politicians?

• I apply logic and analysis to solve problems and build collaboration
• Research & policy experience honed across diverse fields: health, agriculture & environment
• Stakeholder engagement, organisational change and redesign for target outcomes
• National and international experience of not-for-profit and public sector leadership for community infrastructure and health service delivery; disaster management & public education.
• Negotiation, lobbying and advocacy

Pamela has strong knowledge and experience in emergency services and disaster response in Australia and internationally, outstanding results overseeing major sport and recreation infrastructure projects for community, local government and peak sporting organisations.

An experienced team leader with broad experience in stakeholder negotiation; an excellent presenter and public speaker.

12:00 MD   – 01:00 PM   KEYNOTE SPEAKER – Jo Palmer of Pointer Remote ‘Working from Anywhere’

About Jo Palmer

Founder & Managing Director of Pointer Remote | Australian Rural Woman of the Year 2019 | Passionate advocate for rural Australia

I am a passionate advocate for remote work and the positive impact it has on rural communities and the people who call them home. Remote work levels the playing field for those in the bush and I strive to support communities to use remote work as a means to attract and retain populations as well as drive economic growth.

I am passionate about championing the innovation and identity of rural Australia and facilitating access to meaningful employment and giving businesses access to the skills needed in organisations.

I founded Pointer Remote upon seeing a gap in the market for connecting employers with the educated and talented candidates available in regional, rural and remote areas.

01:00 PM  – 02:00 PM    BREAK

  • To be advised.

02.00 PM  – 04:00 PM      YOUTH & THE FUTURE

HOSTED BY Dr PAM GREET, Founder FutureAg

  • Speakers and panel to be confirmed.

Thursday 6 May 2021

09:00 AM        Venue Opens          RELAX, REFRESH & BE INSPIRED

09:30 AM   to 12:00 MD       A Radical Future – The New Businesses & Business Women in RRR (remote work & innovation in isolation)

10 minute spotlight & panel discussion

Your Host – To Be Confirmed


  • Dr Beth Woods OAM, former Director-General of the Department of Agriculture & Fisheries (DAF) QLD, current Independent Chair of the Cattle Council of Australia, Policy Council

  • Fiona Lake – Rural Drone Academy, Professional Photographer

  • Patrice Brown, Company Director / Founder of CQ Group

  • Robin Strang, Owner of The Madhatter

  • More speakers to come.

Panellist – Dr Beth Woods OAM

Independent Chair, Cattle Council of Australia Policy Council. Former Director-General, Queensland Department of Agriculture and Fisheries

Dr Beth Woods OAM is the Director-General of the Department of Agriculture and Fisheries (DAF) Queensland, where she leads development initiatives to deliver an innovative, productive and sustainable agriculture, fisheries and forestry sector.

Previously Beth was the Deputy Director-General of Agriculture; and Deputy Director-General, Science in the former Department of Employment, Economic Development and Innovation. She was the foundation Director of UQ’s Rural Extension Centre, and Professor of Agribusiness at UQ from 1997-2004.

Beth Woods completed her DPhil in Agricultural Economics as a Rhodes Scholar at Oxford University. She has served on committees of the Grains R&D Corporation, the Policy Advisory Council of the Australian Centre for International Agricultural Research (ACIAR), the CSIRO Board, the Gatton College Council and the Rural Adjustment Scheme Advisory Council.  She Chaired the RIRDC, ACIAR, and the National Drought Policy Review in 2004, and the International Rice Research Institute from 2008-10, was a Director of the QRAA from 2012-2015, and Chair of WorldFish, headquartered in Penang, until June 2017.  She is Queensland “Government Champion” for the Northern Peninsula Area Indigenous Community, on northern Cape York Peninsula.

Panellist – Fiona Lake, Rural Drone Academy

I’m a professional photographer who has specialised in agriculture, rural regions and aerial photography for more than thirty years. I am a jack of many related trades and arguably a master of none. I could certainly name people who are better at specific fields. But there is one thing for certain – combining the particular fields I have has resulted in a unique business; there really isn’t another one quite like it, anywhere.  These days my focus is on passing on what I’ve learned to others – drone pilots, photographers, people in agriculture and rural residents thinking of starting up small businesses, sometimes in the most remote parts of the continent. Valuable information that I wish I had been able to find out early on.

Panellist – Patrice Brown, Company Director / Founder of CQ Group

BSc (Chem), Dip Sugar Tech, Masters Eng (Civil), GAICD Dip Company Director, Certified Environmental Practitioner, Cert in Environmental Maritime Management Lloyds London, Cert Sustainability in Business, University of Cambridge, Fellow EIANZ, FIML, GAICD

Corporate Environmental Advisor with over 30 years’ experience in industrial and environmental management, regional business leader and advocate for sustainable development.

A leader in environmental impact assessment and a Certified Environmental Practitioner, Patrice established CQG in 2003 as a professional consultancy to deliver practical, creative and cost effective solutions throughout regional Australia. With a background in agriculture (beef and sugar), qualifications in engineering, science and business and a passion for enabling sustainable development, Patrice and her team are sought out to deliver environmental and development advisory services to a broad range of clients. She is a regular presenter at national and international conferences as an advocate for protecting environmental and cultural values through partnerships with Traditional Owners, researchers and regional communities. Patrice has decades of experience as an appointed board director on State and Commonwealth government boards. She is currently a member of the CQUniversity Council and various regional economic development advisory committees.

Queensland Telstra Business Women’s Entrepreneur (2016), Queensland and Townsville region – Institute of Managers and Leaders Owner/ Entrepreneur (2017) and Gladstone Engineering Alliance Forty Calis award recipient for her contribution to the Gladstone region (2016).

Panellist – Robin Strang, Owner of The Madhatter

The Two MadHatters began in 1996 with two girls from the bush of outback Queensland whose passion for colour, fabrics and style developed one of the first fabric hats for the harsh Australian climate.

With a need to look good but ever so practical at all kinds of events like cattle, sheep and horse sales or sporting events. Worn at picnics on  the river, garden party’s, social gatherings the fabric hat has become essential.

Robin Strang and Kathy Moloney developed their own special style and fun as they become know around Qld and NSW field days as ‘The TwoMadhatters of Longreach”. The name came about with the help of slightly mad brother of Robin’s and a bottle or two of good red wine!!

They have evolved now with Kathy living near Roma and Robin’s sea change to Townsville.

The range of hats have grown to incorporate race hats and, fascinators learning the age old art of blocking. Working with sinamay, felt and straw and including beautiful fabrics, leathers, pearl bling and of course gorgeous feathers. 

Although the original much loved fabric hats are still the mainstay the girls are always playing with ideas and have designed many more styles to their repertoire.

The girls run their own businesses but come together as The TwoMadhatters to attend field days and other functions.

Workshops in the making of fabric hats are also a fun way to get a group together, along with a favourite of Robins called Sad to Fabulous. This workshops is great for team building for a like minded group, girls night or to celebrate just being girls who need a creative outlet.


12:00 MD   to 02:00 PM      MEMBERS LUNCH

  • Keynote speaker – to be confirmed

  • MC to be confirmed.

  • Guest speaker to be confirmed.

  • Ticketed event – Sponsor needed.

02:00 PM    – 05:00 PM    Afternoon Session – RRR Creatives

  • We are lining up some amazing creatives! Stay tuned.

05:00 PM        Closing of the day’s activities.

Friday 7 May 2021


01:00 PM        CLOSING OF VENUE


 Thank you so much for your support!


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Please take the time to consider these documents before registering or purchasing/obtaining a ticket.

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